About Us

Wristbands Direct is a subsidiary of The Centreroom Group, one of the UK’s leading and longest established branded promotional goods specialists. Our mission is simple: to deliver the most comprehensive range of promotional lanyards and neck-straps available – quickly, and at the best possible prices.

With over three decades’ experience working with customers ranging from charities and SMEs to universities and multinational brand leaders, it’s fair to say: branded merchandising is in our DNA.

Our extensive portfolio of premiums and incentives includes clothing and confectionery, tools and timepieces, umbrellas, electronic devices and much more inbetween. And our regular repeat customers include many names you’ll recognise: organisations such as Barr Soft Drinks, Primark, Morrisons, NHS, Time Out and Heathrow Airport

The secret to our longevity, and to our commercial success, is really no secret at all. By building our business around the needs of our clients, meeting (and usually surpassing) their demands and expectations we have been able to develop and fine-tune a range of branded merchandise for (almost) every commercial application.

You see, we understand the important role that promotional merchandise plays in your marketing strategy – as both a branding and awareness tool. And we leverage our proven supply chain – which spans mainland Europe, Asia and the Far East – to deliver the right product at the right time. And at the right price.

Established facilities in Bangladesh, Turkey, China and India equip us to personalise and produce the most diverse range of premiums, incentives and corporate giveaways, whilst passing on the most attractive scale economies.

To streamline the ordering and production tracking and management processes, we place at your disposal a UK based account manager, who will work closely with you and your designers – proactively advising on design, print techniques and the right choice of materials.

  • Your dedicated account manager will provide you with an immutable deadline – a completion date on which you can depend.
  • They’ll advise you when your goods are dispatched – which you can be sure will be on (or more likely before) the date promised.
  • They’ll ensure that your finished wristbands and other branded merchandise transcend your expectations – and achieve your commercial goals.
  • And then they’ll follow up – to ensure that you’re 100% satisfied. And that you’ll be joining our continually growing base of repeat customers.

It’s this unique level of commitment to our customers that has helped us to develop into one of the most successful promotional wristband suppliers in the industry. And we have big plans for the future.

Led by founder, CEO and branded goods industry veteran Simon Baskind, we will continue to support our customers with ever more creative solutions, and ever more sophisticated manufacturing, logistics and customer care systems – ensuring ‘on time every time’ delivery, in quantities ranging from tens to tens of thousands. And absolute consistency of product quality – from the first off the line to the last out of the box.

Don’t hesitate to call us – for a personalised quotation, a free sample, or simply to chat through your particular event needs.